Creativity Squared: On A.I.'s Absurd Content

Dear Creativity Squared Member,

Get ready to laugh out loud in Ep6. Keep A.I. Absurd: Embrace A.I. Creating Bizarre Content with Advertising Creative Director Phil Gable!

Longtime friend and colleague Phil Gable joins Creativity Squared for a hilarious, mostly PG-13 conversation that touches on the current state of the advertising industry, the dangers of censoring A.I., and examples of his absurd A.I.-created content. Spoiler: He’d fire ChatGPT if it were his copywriting intern!

This may be the most I’ve laughed in an episode to date and I hope you enjoy the conversation! Also, you won’t want to miss next week’s episode with Andy Parsons who is Senior Director of Adobe’s Content Authenticity Initiative (CAI).

Scroll on to discover:

• 🎧 More on Episode 6

• 💎 Creativity Squared Premium Member Benefits

• 🤯 LOTS of A.I. + Creativity News Roundup

• 📺 Nothing, Forever — Art or Not?

• 🔮 Scott Galloway Provocative Predictions Takeaways

• 💝 Milestone Rewards

We’re just getting started, and if you enjoy our content, I’d really appreciate it if you could share, review, like, subscribe, leave a comment, and help spread the word about Creativity Squared in whatever way you’re willing to. Your support is greatly appreciated, and the whole team looks forward to growing with your help. Thank you!

Here's to exponential possibilities!

Helen

ps We use Beehiiv for this newsletter, and recommend it!

I want to live in a world where artists not only coexist with A.I., but thrive. And because it’s important to support artists, 10% of all revenue Creativity Squared generates goes to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations. Consider becoming a Premium Member today! 

Helen Todd (she/her)
Human behind Creativity Squared
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https://CreativitySquared.com
How creatives are collaborating with A.I.

Listen: Ep6. Keep A.I. Absurd
Embrace A.I. Creating Bizarre Content with Advertising Creative Director Phil Gable

“Before the next Dark Ages begins, I think the amount of delightfully weird stuff you can make experimenting with A.I. is going to be super fun.”

Advertising Creative Director Phil Gable appreciates A.I.'s ability to create bizarrely, weird content. After spending 25 years in the advertising industry, Phil sees A.I. as handy tools and a playground to have fun with; however, people are still needed to create good, new ideas and strategies for brands. In our conversation with him, Phil describes some of the absurd prompts he’s fed into A.I., why he’s leery of A.I. censorship, and why we shouldn’t take it all so seriously.

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Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.

Your A.I. + Creativity News Roundup

With all of the A.I. news flooding our feeds and screens, we’ve got you covered. News to check out includes:

• Sign-up for the Center for Humane Technology (CHT)’s AI Town Hall taking place on Wednesday, June 7 from noon-1pm ET. CHT — This is the same group that does the A.I. Dilemma presentation and will be covering the latest developments, trends and risks, common myths and nuances, interactions with economic systems, inequality, and jobs, and potential next steps when it comes to artificial intelligence.

• OpenAI $100K Grant! Democratic Inputs to AI OpenAI — OpenAI’s nonprofit organization, OpenAI, Inc., is launching a program to award ten $100,000 grants to fund experiments in setting up a democratic process for deciding what rules A.I. systems should follow, within the bounds defined by the law. We recommend participating!

• Goodbye SEO, Hello ChatEO The Information — How to Grease a Chatbot: E-Commerce Companies Seek a Backdoor Into AI Responses.

  When search was king, companies could turn to SEO—and paid ads—to land atop search results. ChatGPT has thrown a wrench into that arrangement!

• Sequoia Capital’s Pat Grady and Sonya Huang on Generative AI - Ep. 187 NVIDIA AI Podcast — Even though this came out in January, it’s worth a listen as it’s a great overview of generative A.I. where Pat Grady and Sonya Huang, partners at Sequoia Capital, to discuss their essay Generative AI: A Creative New World and the potential of generative AI to enable new forms of creativity and expression, as well as the challenges and ethical considerations of this technology.

• Where Memory Ends and Generative AI Begins: New photo manipulation tools from Google and Adobe are blurring the lines between real memories and those dreamed up by AI. WIRED — Great article on all of the new A.I. editing tools and features Andy Parsons who is Senior Director of Adobe’s Content Authenticity Initiative (CAI) — be on the lookout for next week’s episode which features him!

• More Artists Are Embracing Artificial Intelligence, Not Fighting It: This week’s episode of AI IRL looks at what AI-generated art means for creativity Bloomberg — The video isn't gated and is worth the watch to listen to Refik Anadol, a new media artist.

• A.I. Poses ‘Risk of Extinction,’ Industry Leaders Warn

  Leaders from OpenAI, Google DeepMind, Anthropic and other A.I. labs warn that future systems could be as deadly as pandemics and nuclear weapons. New York Times — With great power comes great responsibility, and we need to responsibly put up guardrails around A.I.

• Introducing a new era of AI-powered ads with Google Google — This blog post explains the new generative AI capabilities coming to search after it was announced at Google I/O earlier this month (and in general, Google is doing a better job of communicating about its A.I.-enabled capabilities….be on the lookout for more on this!)

Watch: Nothing, Forever
Unveiling the Infinite: Is Nothing, Forever’s A.I.-Generated Livestream a Work of Art?

Nothing, Forever, an infinitely-generative, never-ending A.I. sitcom episode premiered on Twitch in December of 2022. It elicited plenty of descriptors: Surreal, nonsensical, awkward, terrifying, even transphobic. But is it also a work of art?

Sociality Squared content creator Edward Gibbons-Brown says the answer is yes. Get the full download on everything you need to know about this surrealist, pop-art project…and why Edward thinks Andy Warhol would be creating something similar!

Read: Prof. Scott Galloway’s
Provocative Predictions for the Future of Tech Takeaways

Aboard the Summit at Sea conference on Friday, May 19, Professor Scott Galloway got on stage to share his provocative predictions for the future of tech. We've got you covered on the takeaways as we had a front-row seat!

Scott is a Professor of Marketing at NYU Stern School of Business and is known for making tech, business, and cultural predictions — and holding himself accountable to them.

Read on for takeaways on his talk where he examines current trends like the metaverse and geopolitics and shares his vision of the greatest opportunities coming up in the near future. Surprise, surprise...A.I. is on the list!

Thank You to Render Media

Creativity Squared is supported by Render Media. Render provides Digital Likeness solutions for personal brand businesses, thought leaders, influencers, and business leaders who want to leverage their synthetic, A.I.-powered Likeness to communicate more effectively online and create audio and video content from anywhere without going on camera. Learn more by visiting: https://rendermedia.ai.

Interested in partnering with Creativity Squared, reach out!

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