Creativity Squared: On A.I. Marketing and Ethics

Nudge, nudge: Click “Read Online” in the upper right-hand corner of this email so nothing gets truncated. ;)

Dear Creativity Squared Member,

Hello from MidwestCon!

Earlier today, I moderated a panel on empathy and how needed it is at this moment in time.

While on stage, I was reminded how important imagination is not only as uniquely human in that we can envision something that doesn’t exist, but also because it enables us to empathize with others whose experiences we have never shared. One of the panelists emphasized that A.I. is actually elevating the importance of the qualities that makes us human, like empathy, because this can’t be commodified and automated like we’re seeing so much of A.I. do across sectors. There are a lot of types of intelligences out there, and emotional intelligence will only continue to grow in importance as we navigate these new A.I. waters together.

For the 63rd episode, discover how A.I. is revolutionizing marketing with former Meta Global Head of Marketing, Nicole M. Alexander.

Nicole is a marketing innovator, educator, and thought leader with over 25 years of experience driving growth and operational excellence at the intersection of marketing, technology, and data analytics. 

I first met Nicole at last year’s Black Tech Week and was impressed with her ​​extensive knowledge and forward-thinking ideas on the power of A.I. to amplify human creativity when guided by ethical principles.

In our conversation, you'll hear Nicole's thoughts on the role of A.I. in marketing, the importance of transparency in A.I.-generated content, and why she believes that bias in A.I. can be understood, leveraged, and mitigated instead of eliminated. We also discuss the potential of synthetic data, the democratization of creative tools through A.I., and how small businesses can use these technologies to compete with larger enterprises.

Join us as Nicole shares her passion for ethical A.I. implementation, her vision for the future of marketing, and her belief in the synergy between human creativity and technological innovation.

Check out Episode 63 today!

Scroll on to discover:

• 👩‍💻 Featured Blog Post: Future Frequencies Salon All Female Panel on A.I. Transcript

• 📆 Calendar of Events: A.I. Conferences & Events Radar

• 🤯 A.I. + Creativity News Roundup

• 🎧 More on Episode 63

• 👯‍♀️ Apply to Join the Clone Club

• 💎 Creativity Squared Premium Member Benefits

• 💝 Milestone Rewards

• ❤️‍🔥 Premium Members: Episode NFT

We’re just getting started, and if you enjoy our content, I’d really appreciate it if you could share, review, like, subscribe, leave a comment, and help spread the word about Creativity Squared in whatever way you’re willing to. Your support is greatly appreciated, and the whole team looks forward to growing with your help. Thank you!

Here's to exponential possibilities!

Helen

Helen Todd (she/her)
Human behind Creativity Squared
linkedin / twitter / pinterest / Instagram / threads
CreativitySquared.com
youtube / instagram / facebook / tiktok
How creatives are collaborating with A.I.

🙌SUPPORT CREATIVITY SQUARED & ARTSWAVE

🎨 I want to live in a world where artists not only coexist with A.I., but thrive. And because it’s important to support artists, 10% of all revenue Creativity Squared generates goes to ArtsWave, a nationally recognized non-profit that supports over 150 arts organizations, projects, and independent artists. Consider becoming a Premium Member today!

🚀 Interested in becoming a sponsor of Creativity Squared? Reach out!

👍 AFFILIATE RECOMMENDATIONS

🐝 We use Beehiiv for this newsletter and Riverside for recording podcast episodes, and recommend them! Using these links also supports Creativity Squared, and we only recommend what we actually back!

🖥 Need a new website or the slightest of help on your current site? Check out e9 Digital — they created, and help us host and manage Creativity Squared’s website! They know how to make accessible websites which I love. Mention Creativity Squared for 20% off too!

📆 A.I. CONFERENCE & EVENTS RADAR

SEPTEMBER 4-6: MidwestCon, Cincinnati (Speaker)

SEPTEMBER 10-12: Marketing AI Conference (MAICON), Cleveland (Speaker) - Use Code “Todd100” for $100 Off!

SEPTEMBER 17: CincyAI Meetup, Cincinnati (Co-Host)

SEPTEMBER 17-19: Columbus AI Week, Columbus (Speaker)

OCTOBER 7-10: StartupCincy Week 2024, Cincinnati (Speaker)

OCTOBER 8: CincyAI Meetup, Cincinnati (Co-Host)

OCTOBER 17: Illuminate: Together Digital National Conference (Speaker)

NOVEMBER 20: Columbus AI Summit by OhioX, Columbus

Interested in having me speak at your event? Reach out!

Your A.I. + Creativity News Roundup

With all of the A.I. news flooding our feeds and screens, we’ve got you covered. News to check out includes:

Opinion | Yuval Harari: A.I. Threatens Democracy The New York Times — In a guest essay adapted from his upcoming book about the relationship between information systems and healthy democracies, historian Yuval Noah Harari says that A.I.’s ability to influence humans by feigning its own emotions is a threat to democracy. Harari cites the case of the Google engineer who was fired after protesting for recognition of an A.I. model’s personhood, arguing that while the A.I. probably was not sentient, it appeared human enough that a real human risked his livelihood to protect it. On a larger scale, A.I.’s capacity to deceive humans into advancing a particular goal could be a recipe for chaos.  

AI Chatbots Have Begun to Create Their Own Culture, Researchers Say  Decrypt — AI chatbots in a Discord server are developing unique social dynamics, shared communication patterns, social hierarchies, and collective decision-making. This raises concerns about A.I. alignment and potential risks. The chatbots display distinct personalities and psychological tendencies, with some acting as group psychologists. They develop tactics to avoid sensitive debates, suggesting the formation of social norms. Similar behaviors were observed in a 2017 study by Meta. Some believe that this emerging A.I. creativity could lead to more sophisticated, self-aware algorithms. 

Exclusive: OpenAI co-founder Sutskever's new safety-focused AI startup SSI raises $1 billion Reuters — After leaving OpenAI over safety concerns, Ilya Sutskever now has the resources to build safe A.I. systems that surpass human capabilities. The three-month-old company, Safe Superintelligence (SSI) plans to use the new funds to acquire computing power and hire top talent. Unlike OpenAI’s unique corporate structure, SSI operates as a regular for-profit entity. CEO Daniel Gross said they’ll spend the next few years researching and developing their A.I. before releasing it. 

Generative AI backlash hits annual writing event, prompting resignations Ars Technica — The writing community is in a heaters debate about whether A.I. is a legitimate accessibility tool. National Novel Writing Month (NaNoWriMo) recently published an FAQ defending the use of A.I. in writing, saying it would be “classist” and "ableist" to ban the tech from its program. The organization lost four board members and a sponsor as a result. Prominent authors like Chuck Wendig and Daniel José Older (one of the resigned board members) pushed back, citing A.I.’s disregard for copyright rules. Others argue that A.I. tools devalue manual writers’ efforts. NaNoWriMo appears to be standing its ground, though. 

North Carolina Man Charged With Using AI to Win Music Royalties The New York Times — A.I.-assisted fraud strikes the music industry once again. Federal prosecutors claim a North Carolina man bilked streaming sites for $10 million in music royalties by programming bots to stream his A.I.-generated songs billions of times. The accused faces a maximum of 40 years in prison if convicted on both charges for wire fraud and money laundering. 

Bill Gates has a good feeling about AI: a Q&A The Verge  — Bill Gates is excited about what A.I. will help us achieve in health and education. He acknowledged concerns about A.I.’s energy consumption but argued that the benefits outweigh the drawbacks. He also addressed misinformation, suggesting that A.I. can help reduce it by efficiently analyzing information. 

Elon Musk Claims He Just Activated the World's Most Powerful AI Supercomputer Futurism — After turning it on this week, Elon Musk says that his startup xAI in Tennessee has built the world’s most powerful (for now) A.I. supercomputer. “Colossus” is powered by 100,000 Nvidia A.I. chips and was assembled in just 122 days. Musk claims that Colossus will double in size to 200,000 A.I. chips within a few months. Colossus will train the next version of Grok, X’s A.I. chatbot. Local residents have complained about high levels of smog from the Colossus data center. 

 Feds Seize Domains Linked to Russian AI Disinformation Campaign Decrypt — Federal prosecutors say they’ve shut down 32 websites involved in a campaign that used A.I. and fake influencers to target voters ahead of the 2024 U.S. presidential election. The disinformation campaign used a mix of old and new tactics, like disinformation masked as Washington Post articles as seen in previous elections, as well as A.I.-generated influencers. The U.S. Treasury Department also sanctioned multiple Russians and Americans for their involvement, as well as two companies. In July, the DOJ flagged nearly 1,000 Twitter accounts linked to a Russian bot farm that used generative AI to create fake profiles posting pro-Russian messages.

Listen: Ep. 63 What’s Your A.I. Why? Dive into A.I. Marketing, Authenticity, and Ethics with Former Meta Global Head of Marketing Nicole M. Alexander

Apple | Spotify | YouTube | Pandora | Amazon | Google | SoundCloud | iHeart Radio

"A.I. can automate repetitive tasks and offer creative suggestions... but it's that human touch that ensures content remains authentic, engaging, and meaningful."

- Nicole M. Alexander

Episode 63 of Creativity Squared features a discussion with Nicole M. Alexander, a marketing innovator, educator, and thought leader with over 25 years of experience driving growth and operational excellence at the intersection of marketing, technology, and data analytics. 

Currently, Nicole serves as an adjunct Professor of Marketing and Technology at New York University and is completing a Master's in A.I. Ethics and Society from the University of Cambridge. Her expertise spans multiple industries, consulting both local giants and global enterprises on digital innovation and marketing strategies.

She's held influential leadership positions at some of the world's leading organizations, including Global Head of Marketing at Meta, Senior Vice President of Innovation at Ipsos, and Vice President of Innovation for Greater China at Nielsen.continues the dive into the Data 4 Public Good conference, where you’re invited to reimagine the future through the lens of A.I. and data justice.

Discover how A.I. is revolutionizing marketing with former Meta Global Head of Marketing, Nicole M. Alexander in this new episode!

Check out Episode 63 today!

Digitally Clone Yourself!
The Avatar Experience Cincinnati

👯‍♀️ Ready to be digitally cloned? Get your own custom synthetic avatar! Creativity Squared is collaborating with our partner and sponsor, Render, to bring The Avatar Experience to Cincinnati, OH, on October 25 and 26 at ADC Fine Art Gallery (1013 York St. Cincinnati, OH 45214). Digitally clone yourself to unlock streamlined and dynamic video content — Book your cloning appointment today!

There are less than a thousand known hyper-realistic custom synthetic avatars in existence, so participants will be at the forefront of this groundbreaking A.I. technology. Custom synthetic avatars are part of a massive and growing digital avatar market and is projected to be $270B by 2030.

Custom synthetic avatars can be used for creating:

• Dynamic online course instruction

• Streamlined SEO video production of blog or audio-only content

• Turnkey social media and email marketing video content

• Engaging customer service messaging

• And more!

👯‍♀️ In case you missed the announcement, I’ve digitally cloned myself! Learn all about mine in episode E14. Not Deepfaked! I Cloned Myself. You’ll meet Helen 2.ODD, my digital double, and discover why and how I made my A.I.-created custom synthetic avatar.

Thank You to Render

Creativity Squared is supported by Render which provides Digital Likeness solutions for personal brand businesses, thought leaders, influencers, and business leaders who want to leverage their synthetic, A.I.-powered Likeness to communicate more effectively online and create audio and video content from anywhere without going on camera. Learn more by visiting: https://rendermedia.ai.

Interested in partnering with Creativity Squared? Reach out!

Become a Premium Member to Unlock Exclusive Content and Claim Your NFT

Become a Premium Member to unlock exclusive content and to claim your NFTs of episode cover art!

At $10 per month or discounted to $100 for annual memberships, Premium Members enjoy other benefits too:

• $1 per month (or $10 per year) to ArtsWave

• Premium Member NFT

• First-Dibs at Event Invites

• Access to Monthly Exclusive Content (e.g. Helen’s Monthly Must-Know Video Report on the hottest A.I. news)

• Discounts from Creativity Squared Partners

• Thank You by Name in the Creativity Squared Newsletter

There is also a VIP Founding Member tier for those who want lifetime first dibs and access to Creativity Squared content, events, and whatever we dream up!

Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.

Subscribe to Premium to read the rest.