Creativity Squared: On A.I. & Urgency for Trust in Media

Dear Creativity Squared Member,

I couldn’t be more excited to share today’s episode with you: Ep7. Adobe on A.I. & Trust: Understand the Urgency for Media Transparency & Ethical Generative Artificial Intelligence.

Building trust online and establishing authenticity, transparency, and ethical A.I. is a big task — and it’s one that Andy Parsons, the Senior Director of Adobe’s Content Authenticity Initiative (CAI), is tackling head-on.

Today, you’ll learn why there’s an urgency to restore trust online, how Adobe is leading the industry in ethical generative A.I., CAI’s approach to establishing an open industry standard for content authenticity and provenance, the need for media literacy, and some tantalizing teases about Adobe features in the pipeline. For our Leica Camera readers, you’ll also hear about content authenticity from a hardware perspective!

You’ll also want to read Jason Schneider’s What is Art? Exploring Humanity’s Defining Passion blog post where he expands on art as a celebration of human consciousness.

In our community news, I’ll be discussing "Perilous or Promising? What leaders need to know now about generative A.I. & emerging tech." I’ll be joined by Courtney Welton (Allstate Senior Vice President, Law & Regulation; Deputy General Counsel, Allstate Insurance Company; Chief Ethics, Compliance & Privacy Officer; General Counsel, Innovation Law) to share insights about where A.I. is headed and why ignoring it is not an option for executives who want their companies to thrive. Join me at 11am ET on Tuesday, June 20 as I take the virtual Zoom stage for Apochromatik's Focus Executive Forum — sign up for free here. 

Also, I got to check out the first A.I. art exhibit titled “Yes, But is it Art?” here in Cincinnati at Studio Kroner, and recommend checking it out while it’s up through June 17.

Scroll on to discover:

• 🎧 More on Episode 7

• 🤯 LOTS of A.I. + Creativity News Roundup

• 🎨 What is Art? (From a self-admitted life-long Leica maniac!)

• 💎 Creativity Squared Premium Member Benefits

• 💝 Milestone Rewards

We’re just getting started, and if you enjoy our content, I’d really appreciate it if you could share, review, like, subscribe, leave a comment, and help spread the word about Creativity Squared in whatever way you’re willing to. Your support is greatly appreciated, and the whole team looks forward to growing with your help. Thank you!

Here's to exponential possibilities!

Helen

ps We use Beehiiv for this newsletter, and recommend it!

I want to live in a world where artists not only coexist with A.I., but thrive. And because it’s important to support artists, 10% of all revenue Creativity Squared generates goes to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations. Consider becoming a Premium Member today! 

Helen Todd (she/her)
Human behind Creativity Squared
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https://CreativitySquared.com
How creatives are collaborating with A.I.

Listen: Ep7. Adobe on A.I. & Trust
Understand the Urgency for Media Transparency & Ethical Generative A.I. with Andy Parsons from Adobe’s Content Authenticity Initiative

“We're living in an age where even week by week, we see more powerful, photorealistic video and realistic audio fakes used for both creative purposes, but also potentially negative, damaging purposes. And we think on the Content Authenticity Initiative at Adobe, that through standards, technology, and open source, granting people a fundamental right to understand what it is that they're looking at or experiencing is just something that is missing on the internet. Some people say we're restoring trust, I think we're bringing a level of trust.”

In a world flooded with fake content, how can we discern what's real and trustworthy? Enter Andy Parsons who is Senior Director at Adobe's Content Authenticity Initiative (CAI), a groundbreaking endeavor that aims to bring transparency and trust to the online landscape. Andy discusses the importance of authenticity in online media and how Adobe leads the industry in ethical, generative A.I. with tools like Firefly. Listen to learn about the importance of provenance in each piece of content, training A.I. systems ethically, and teaching people media literacy.

Your A.I. + Creativity News Roundup

With all of the A.I. news flooding our feeds and screens, we’ve got you covered. News to check out includes:

• OpenAI $100K Grant! Democratic Inputs to AI OpenAI — OpenAI’s nonprofit organization, OpenAI, Inc., is launching a program to award ten $100,000 grants to fund experiments in setting up a democratic process for deciding what rules A.I. systems should follow, within the bounds defined by the law. We recommend participating!

• Apple announced its AR/VR Vision Pro and this LinkedIn post from friend Scott Varland captures how groundbreaking the tech is best: “It might actually be the product they’re most recognized for creating 50 years from now.“

• A.I.’s Inner Conflict, Nvidia Joins the Trillion-Dollar Club, and Hard Questions Hard Fork, New York Times — this episode breaks down the rise of Nvidia and how it became the biggest chip maker for A.I. and the computational power needed.

• Influencer who created AI version of herself says it's gone rogue and she's working 'around the clock' to stop it saying sexually explicit things Insider — Caryn Marjorie created an A.I. version of herself, which was designed to be a virtual girlfriend….anddd…it’s not exactly going as planned!

• Former Google Exec Warns of Global AI Catastrophe within Two Years The Byte on Futurism — “It’s bigger than climate change, believe it or not.”

• Why AI Will Save the World a16z — Marc Andreessen’s megapost on why you should be excited, not scared, about artificial intelligence.

• The AI hallucinations intensify Platformer — Casey Newton asks “Is the risk from AI that it will become too smart — or will remain confused?“

• GPT best practices OpenAI — OpenAI shares six strategies for getting better results on ChatGPT. Want to become a better prompt engineer? Check this out.

Read: What is Art?
Exploring Humanity’s Defining Passion

Jason Schneider is a longtime friend and writer having first worked together on the Leica Camera Blog. He’s built a long and prosperous career as a photographic journalist. Jason has held numerous prestigious positions, including serving as Editor at Large for Popular Photography & Imaging, the world’s largest circulation magazine devoted to film and digital imaging. He served as Pop Photo’s Editor-in-Chief for over fifteen years. Prior to that, Schneider was the Editorial Director of Modern Photography, where he joined the editorial staff as Assistant Editor in 1969. A self-admitted life-long Leica maniac, he also has several other passions, including motorcycles, poetry, music, and philosophy. In our eyes, Jason is a modern-day Renaissance man.

In this blog post, Jason delves into art as a celebration of human consciousness. He also discusses the elements and aims of the creative process. Then he dives into the limits and boundaries of art and its social dimension against the backdrop of A.I. and if the machines can create art.

Thank You to Render Media

Creativity Squared is supported by Render Media. Render provides Digital Likeness solutions for personal brand businesses, thought leaders, influencers, and business leaders who want to leverage their synthetic, A.I.-powered Likeness to communicate more effectively online and create audio and video content from anywhere without going on camera. Learn more by visiting: https://rendermedia.ai.

Interested in partnering with Creativity Squared, reach out!

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