Creativity Squared: On Fighting Mis- & Disinformation at the Point of Capture

Dear Creativity Squared Member,

Drumroll…introducing the Leica M11-P, the world’s first camera with Content Credentials built-in at the point of capture, marking a watershed moment for trust and transparency for photographers and consumers.

Our guest in Episode 28 is Kiran Karnani who is the Vice President of Marketing at Leica Camera North America. Kiran and I met back in 2015 when she started at Leica Camera North America and my social media agency was the agency of record for the global Leica Camera brand. We’re also both active and fellow members of Chief, a network dedicated to supporting senior executive women in their leadership journeys, and I couldn’t be more excited to have Kiran on the show today.

In this episode’s conversation, you’ll learn about Leica’s recent product announcement of their M11-P which integrates content authentication according to the Content Authenticity Initiative (CAI) and the C2PA standard. We’ll dive more into Adobe’s Content Authenticity Initiative and the coalition’s important mission to help combat the threat of misinformation and help creators get credit for their work. As of this recording, the CAI has over 2,000 members including Leica Camera and Creativity Squared. 

Leica is an industry-leading camera manufacturer, and in this episode, you’ll also learn more about its pioneering history, how Leica is supporting the Committee to Protect Journalists, the importance of widening our perspectives through the lenses through which we experience the world, and the responsibility for all of us in this pivotal moment to co-create culture.

Check out today’s Episode 28 with Leica’s Kiran Karnani to discover how!

Also, wow! This has been a BIG week in the world of A.I. with OpenAI’s DevDay on Monday. Our news section is dedicated to the key announcements from the day, including the game-changer announcement of GPTs. These are custom versions of ChatGPT designed so anyone can easily build GPTs. This will open up a whole new ecosystem for people to build businesses and what OpenAI calls an “agent-like” future. If you think A.I. news has been an avalanche so far, buckle up!

If you’re local in Cincinnati, don’t miss our next CincyAI Meetup this coming Tuesday, November 14. 🥳

For those attending the Content Authenticity Initiative’s CAI Symposium 2023 at Stanford University, let me know. I’ll be there too, and I’m really excited for the opportunity to connect, learn, and discuss the urgent need to implement solutions that bring transparency to digital content.

Scroll on to discover:

• 👩‍💻 Truth in the Balance: The Critical Role of Media Literacy Education in the Age of Algorithms & GenAI

• 📆 Calendar of Events: Cincy

• 🎧 More on Episode 28

• 🤯 A.I. + Creativity News Roundup

• 👯‍♀️ Apply to Join the Clone Club

• 💎 Creativity Squared Premium Member Benefits

• 💝 Milestone Rewards

We’re just getting started, and if you enjoy our content, I’d really appreciate it if you could share, review, like, subscribe, leave a comment, and help spread the word about Creativity Squared in whatever way you’re willing to. Your support is greatly appreciated, and the whole team looks forward to growing with your help. Thank you!

Here's to exponential possibilities!

Helen

Helen Todd (she/her)
Human behind Creativity Squared
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CreativitySquared.com
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How creatives are collaborating with A.I.

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📆 CALENDAR OF A.I. EVENTS: CINCY

For those local in Cincinnati, join these upcoming A.I. events. 🥳

🤝 NOV 14 - Join me and others interested in all things A.I. at the CincyAI Meetup for Humans, cohosted by Creativity Squared, on Tuesday, November 14, at the UC Digital Futures building from 3-5pm ET. Sign up now! 

🤝 DEC 12 - Join me and others interested in all things A.I. at the CincyAI Meetup for Humans, cohosted by Creativity Squared, on Tuesday, December 12, at the UC Digital Futures building from 3-5pm ET. Sign up now!

✏️ FEB 2 - Save the date for February 2 because the women’s network Ellevate is teaming up with IBM for an afternoon of A.I. programming here in Cincinnati. More details to come!

Missed the A.I. Avatars & Aperitifs event? Here’s the recap video:

Looking forward to meeting those who can make it in person and geeking out about all things A.I. and creativity!

Listen: E28. Leica Camera on Choice, A.I. & Authenticity
Discover the Leica M11-P, the World’s First Camera with Content Credentials at Point of Capture with Leica’s Kiran Karnani 

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Our guest in Episode 28 is Kiran Karnani who is the Vice President of Marketing at Leica Camera North America. Under her leadership, the company launched the Leica Women Foto Project which is a program focused on promoting gender equity in photography. This project provides underrepresented photographers with financial grants, mentorship, equipment, and exhibition opportunities. This year's award celebrates the power of perspective and photo essays inspired by the themes of reclamation, resilience, and rebirth.

In addition to her work with Leica, Kiran has been a guest juror for several notable events, including the ConnectHer Film Festival, Women Street Photographers Virtual Exhibition Call, and AlfaAwards. She has also organized and curated events at the Leica Women Summit, Palm Springs Photo Festival, Photoville, and the Photo Plus Expo.

Kiran eloquently shares so many amazing insights that you won’t want to miss this episode, especially if you’re into photography.

Here’s an excerpt from the interview transcript:

“One single image has the power to incite, to inflame, to spark conversations — to really to change belief systems; to move people to all sorts of actions, in both a positive way and a negative way. And so the integrity of the content that we consume, and the context of how it’s being used, is so critical to ensure that we are evolving in a healthy way, in a way that keeps us connected to our own humanity in this digital age. There's absolutely a place for digital content, A.I. manipulation of images. The responsibility to do so in a way that holds our humanity intact feels very critical in this moment.“

Check out the full conversation today!

Your A.I. + Creativity News Roundup

If you missed the livestream of OpenAI’s keynote at the company’s first DevDay, we’ve got you covered. This week’s news section is dedicated to their announcements, which is a game-changer for the next chapter of GenAI.

Key stats announced on stage as it’s been a big year for OpenAI:

• OpenAI has more than 2 million developers building on their API for a wide range of use cases. 

• Over 92% of Fortune 500 are building on OpenAI products. 

• And OpenAI has about 100M weekly active users on ChatGPT (wow!)

Introducing GPTs: 

OpenAI is introducing GPTs – custom versions of ChatGPT. Anyone can easily build GPTs to help with specific tasks, at work, or at home. OpenAI thinks GPTs take a first step towards an agent-like future. For third-party developers, OpenAI is showing them how to build these agent-like experiences into their own apps as well. Example GPTs are available today for ChatGPT Plus and Enterprise users to try out including Canva and Zapier AI Actions. 

As of Monday, you can create GPTs and share them publicly. Later this month, OpenAI will be launching the GPT Store, featuring creations by verified builders that will eventually enable builders to earn money based on how many people are using your GPT.

New models and developer products announced at DevDay, including: 

• ChatGPT gets a new UI.

• GPT-4 Turbo: a new model that includes longer context length, better world knowledge because we’re updating the cutoff to April 2023, and other improvements.

• New Assistants API that makes it easier for developers to build their own GPT-like experiences into their own apps and services. 

• New modalites to the API, including vision, DALL·E 3 and text-to-speech with six preset voices to choose from.

• Dropping the price of all of our models across the board so it’s easier for developers to build and scale on our platform.

See details in OpenAI blog posts, GPTs, and new models/products, for more info.

This will open up a whole new ecosystem for people to build businesses and what OpenAI calls an “agent-like” future. If you think A.I. news has been an avalanche so far, buckle up!

Apply to Join the Clone Club Today
Digitally Clone Yourself: The Avatar Experience Cincinnati

👯‍♀️ Ready to be digitally cloned? Get your own custom synthetic avatar! Creativity Squared is collaborating with our partner and sponsor, Render, to bring The Avatar Experience to Cincinnati, OH, by appointment that fits into your schedule. Digitally clone yourself to unlock streamlined and dynamic video content — Apply to be cloned today!

There are less than a thousand known hyper-realistic custom synthetic avatars in existence, so participants will be at the forefront of this groundbreaking A.I. technology. Custom synthetic avatars are part of a massive and growing digital avatar market and is projected to be $270B by 2030.

Custom synthetic avatars can be used for creating:

• Dynamic online course instruction

• Streamlined SEO video production of blog or audio-only content

• Turnkey social media and email marketing video content

• Engaging customer service messaging

• And more!

👯‍♀️ In case you missed the announcement, I’ve digitally cloned myself! Learn all about mine in episode E14. Not Deepfaked! I Cloned Myself. You’ll meet Helen 2.ODD, my digital double, and discover why and how I made my A.I.-created custom synthetic avatar.

We look forward to seeing you there!

Thank You to Render

Creativity Squared is supported by Render which provides Digital Likeness solutions for personal brand businesses, thought leaders, influencers, and business leaders who want to leverage their synthetic, A.I.-powered Likeness to communicate more effectively online and create audio and video content from anywhere without going on camera. Learn more by visiting: https://rendermedia.ai.

Interested in partnering with Creativity Squared? Reach out!

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